Facebook is currently beta testing a new Buy button which would allow users to purchase a product or deal directly within the app without leaving to an external website. This is big news on many levels because the more simple and quick the buying process is made, the more likely people are to buy. Part of the success behind sites ... Read More »
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Facebook to roll out ‘Buy Button’
Facebook is continually looking at ways to expand the reach and use of the platform. The latest offering to start rolling out in the coming months is the ability to buy directly within Facebook without leaving the app. I’m sure I don’t need to point out the HUGE benefits this will have for any online merchants. As with any new ... Read More »