Below is a breakdown of some of the latest data from Facebook courtesy of Hootsuite and We are Social.
WHO IS ON FACEBOOK
The numbers below are somewhat skewed by a large portion of developing countries having a much higher male ratio than western countries.
WHERE ARE THEY VIEWING FROM
As you can see mobile has continued it’s dramatic rise and dominates as the main source for viewing Facebook now.
WHAT ARE THE GLOBAL ENGAGEMENT BENCHMARKS
Average post reach now hovers at the 10% mark with engagement a mere 4%. This highlights the importance of having a quality content strategy backed by a paid promotional plan.
SOCIAL SITES LISTED BY POPULARITY/USE
Facebook comes out well on top here with their other properties Whatsapp, Messenger and Instagram taking out 3 of the top 6 spots!
HOW LONG ARE WE SPENDING ON SOCIAL?
Australians now spend 1 hour 39mins a day on social media with the Kiwi cuzzies spending even more at 1 hour 53 mins. We do wonder who gets any work done in the Phillipines with them spending almost 4 hours a day!
E-commerce continues its rapid upwards growth with over 1.77 billion people purchasing $1.474 trillion of goods online up 16% on last year!
With more and more users spending a greater amount of time on Facebook, there has never been a more important time to have your Business on Facebook capturing this active and growing audience.
If you’re wanting to grow your Facebook presence in 2018, give us a call and let us set you up with a trial campaign so you can see how effective this can be.
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