Thursday , 6 August 2020
The 2018 Facebook Numbers

The 2018 Facebook Numbers

Below is a breakdown of some of the latest data from Facebook courtesy of Hootsuite and We are Social.

WHO IS ON FACEBOOK
The numbers below are somewhat skewed by a large portion of developing countries having a much higher male ratio than western countries.

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WHERE ARE THEY VIEWING FROM
As you can see mobile has continued it’s dramatic rise and dominates as the main source for viewing Facebook now.

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WHAT ARE THE GLOBAL ENGAGEMENT BENCHMARKS
Average post reach now hovers at the 10% mark with engagement a mere 4%. This highlights the importance of having a quality content strategy backed by a paid promotional plan.

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SOCIAL SITES LISTED BY POPULARITY/USE
Facebook comes out well on top here with their other properties Whatsapp, Messenger and Instagram taking out 3 of the top 6 spots!

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HOW LONG ARE WE SPENDING ON SOCIAL?
Australians now spend 1 hour 39mins a day on social media with the Kiwi cuzzies spending even more at 1 hour 53 mins. We do wonder who gets any work done in the Phillipines with them spending almost 4 hours a day!

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E-COMMERCE GROWTH
E-commerce continues its rapid upwards growth with over 1.77 billion people purchasing $1.474 trillion of goods online up 16% on last year!

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With more and more users spending a greater amount of time on Facebook, there has never been a more important time to have your Business on Facebook capturing this active and growing audience.

If you’re wanting to grow your Facebook presence in 2018, give us a call and let us set you up with a trial campaign so you can see how effective this can be.

Australian Office – 1300 98 94 99
NZ Office – 09 482 1696

Or send us an online enquiry through our website below;

️ www.curvesocial.com.au
 www.curvesocial.co.nz